James Burfield Consultancy - Professional Creative Solutions

You have a great website, but can your customers find it?

These days, having a great site does not automatically get you visitors. You have to market your website in order to get potential web traffic.

If you have a marketing budget then you can get a specialist web agency like James Burfield Consultancy to run an effective marketing campaign for you. But If you want to market your website yourself, then you’ll need to try every internet tool available to you.

Try the following online solutions this month:

1) Look for web directories that you can add your business to. There are lots of small business websites online and many are free to join. This is also a great way of building ‘backlinks’ to your website, which will boost your ranking on Google.

www.uksmallbusinessdirectory.co.uk

2) Small business ‘paid portals’ such as Touch Local, Yell, Thomson and Hot Frog website provide paid ad campaigns, but they also offer listing for free. Sign up to all of these as they are very prominent in search engine results.

www.hotfroguk.co.uk

3) Gumtree is another great place to advertise your service or products online for free. You can keep it local, or advertise on the sites directories around the country (e.g. London, Manchester etc.).

www.gumtree.co.uk

4) Social networks like Facebook, Twitter, MySpace and Bebo have a buzz around them at the moment, and for good reason. Build a profile, build up fans and followers and turn them into clients! These sites are a great way of introducing products and services to new people and a great way of raising your profile.

www.twitter.co.uk

5) Social bookmarks are also on the rise… our favs are Delicious, Stumbleupon and Digg! Ask friends and colleagues to bookmark your business. As more people join and bookmark your site, you can gain great exposure!

www.digg.co.uk

6) Press releases and news are our favorite ways of generating targeted traffic. A lot of companies overlook how powerful their news can be in terms of internet search. The news on your site, when submitted to free PR website, can quickly spread your business message. If written to a good standard, containing good keywords, you can also make a serious dent in the search engines for little outlay.

www.prlog.org

We can help with all the above. It’s what we do, for businesses of all sizes, seven days a week. We get great results for great clients - let your business be a part of that too.